Posts Tagged ‘Graphic Arts Industry’

What Makes Printers Laugh Maniacally?

Friday, April 9th, 2010

Got that Peter Lorre feeling?

I don’t know about everyone in the graphic arts industry, but I think the nightly national news is the funniest show on television. They call in their economic “experts” who solemnly tell us that the recession is over while the anchor sits and nods wisely in agreement. I can’t help but wonder what they do “off camera.” Do they high five each other and joke about how they are pulling the wool over our eyes? Maybe they think we can’t see the truth, but we can, all we have to do is look at our bank statements. The truth is there in the bottom line. The truth shows up in 1% or less passbook interest and 25% credit card interest. Wouldn’t printers love to have those margins?

I know of no printer who believes that the recession is over. Oh sure, we have moments when the market seems to be coming alive and we experience busy times here and there, but overall–overall there is trouble. Printers who haven’t gone out of business are largely hanging on by the skin of their teeth.

So if the recession is really over and the printers aren’t feeling it, maybe every other business is benefiting. Right? Wrong, everywhere I go I hear the same story of cutbacks, slow sales, and low expectations of recovery. Oh sure, the hope is there. We are, after all, Americans and Americans never say die, but aren’t you tired of the beatings we are taking? You go to work day-after-day hoping that the newscaster was right and things are going to pick up and they don’t–what do you do?

I read the other day that four mutual fund managers each got billion dollar bonuses. The recession is over for them, that’s for sure.  AARP magazine said that Corporate Executives are funding their bonuses by reducing health care and other benefits on the rank and file, so I guess the recession isn’t affecting them either. The insurance companies got congress to pass a health care law forcing everyone to buy private insurance. Happy days are here for them too.

So if you get blue and can’t pull yourself out of the fogs of gloom,  just shout with all the enthusiasm you can muster, “The recession is over!” If that doesn’t make you laugh, nothing will.


 

Note: The latest blog entry in Chicken Scratchings is “To e-Book, or Not to e-Book, That is the Question.” Just click on the underlined to take you there.

5 Great Reasons to Write a Book

Saturday, October 17th, 2009

I’m here to say that writing a book is good for the soul as long as your expectations are realistic. The chances of being a best selling author are probably worse than winning the lottery, but notice that the lottery’s notoriously slim odds doesn’t keep people from entering. If you write only for the pleasure of writing and keep your expectations in line, you will find much to commend it.

1.

A book gives you prestige and raises confidence. In my profession I am known as a print broker. Those in the graphic arts industry know what that is, but no one else seems to. The best I can expect after trying to explain what I do is an unenthusiastic, “Oh.” On the other hand if I say I am an author and starting an association of self-publishing authors, I get, “Wow, that’s great.” That is a big difference.

2.

A book allows you to say all the things that you’ve wanted to say. Whatever your experience or field of expertise is, don’t you just hate it when people get it wrong? The Stephen Spielberg movie called Catch Me if You Can, made me indignant. Toward the end of the movie Spielberg’s lead character was printing checks on a press located in France. It was all wrong. Checks are not printed the way they were portrayed and it made me question this movie, and frankly every other Spielberg movie made. Has he never visited a print shop?

3.

Writing a book is a pleasant pastime. I’m a morning person. I wake up a good two hours before anyone else in the house. Writing gives me an opportunity to jump start my brain. It is good exercise. Currently I write for two blogs (Talking Through My Hat and Chicken Scratchings), submit articles to Ezine, and am working on two books, one fiction, and one non-fiction. I also belong to the Utah State Poetry Society and have written two books of poetry. Many of our poets are older people. I’ve noticed some things they all have in common, their minds are sharp, and they love life. When I’m in my 70′s, 80′s, or 90′s if I can be like them I will consider it a great accomplishment.

4.

Writing fiction lets your imagination soar. Most of us in our daily lives have to deal exclusively with the mundane and routine details. It can get very boring. If you write fiction you can go anywhere, do anything, and experience things that are considered impossible. My wife writes a blog The Misty World of Arial Hollyberry. She has created a connection between a fairy world and our backyard. She writes in a serial style with each entry a continuation of the story. Arial Hollyberry has enriched our lives.

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5.

Writing is meditation. I don’t know about you, but my life seems to be like a runaway freight train. I find I have to react to situations far more than I would like. When I write, however, my mind is focused on my thought. It’s a kind of meditation. My wife complains sometimes that I don’t hear a question she asked. She’s right. When I’m in the writing space the rest of the world is cut off. Ah.

—————–

What do you do once you have a book? You may want to find an audience. After all, what good is a book that no one but you reads? Learn how to use the Internet for book marketing the easy way through the Author’s Platform.

The Easy Way To Reach Bill Ruesch
He's available to help you with any of your printing, or publishing needs. Please contact him if you need a book, marketing materials, or anything else printed. His thirty-five years of experience, and thousands of happy customers is your guarantee of satisfaction.

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© Bill Ruesch, Talking Through My Hat, 2010. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Bill Ruesch, Talking Through My Hat with appropriate and specific direction to the original content.
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