Ponying Up to My Truth
Day 1, Bill Ruesch recession recovery diary
You may have noticed that I haven’t been posting for awhile. I have to confess that this recession has knocked the wind out of my sails. You know what happens to a sailing ship when there is no wind. It’s stuck. I’ve been stuck.
Just recently I caught the movie Julie and Julia on cable TV. The only saving grace for enduring a “chick-flick” was that it centered around cooking and food–two of my favorite things.
I liked the fact that Julie blogged daily about her experiences while trying to accomplish the feat of cooking 524 Julia Child French cooking recipes in a year, all the while balancing a full-time job, husband, and mother. Her mother was one of those challenging people who was critical of everything Julie did. Talk about pressure.
What does this have to do with printing? Nothing, except it sparked an idea. Why don’t I write a brutally honest diary of my efforts to climb out of the deep cavern that the recession put me in? Before any of you worry too much about me, I do have to say that we are doing okay. We cut expenses wherever we could and we’ve (my wife and I) have been adding additional revenue streams. No, it is not like it used to be. For around twenty years I could count on an annual six-figure income. Not anymore. So I either have to make it somewhere else or find ways to turn print brokering back into a profitable enterprise.
What I will do is day-by-day write about my thoughts, plans, efforts, and results. If you get some ideas from my blog that helps you turn your own recession-depression around feel free to share your comments so that others can be buoyed and energized.
Tally-ho! The future will be here tomorrow. If you don’t grab it somebody else will.