Crossovers Are Just Asking For Trouble.

What is a crossover? A crossover is an image that crosses over the center-fold in a multiple page product, like a magazine, or catalog. Your printer will try to explain the difficulty involved in producing crossovers, but until you’ve been up-close-and-personal with a project  where the crossovers failed, you won’t completely understand.

Why is that a problem? This would be easier to explain if I were face-to-face with you, but since I’m not I’m going to attempt to lead you through a little demonstration.

  1. Get a piece of paper, size doesn’t matter, but make sure you can fold it easily.
  2. If your paper is the standard 8 1/2″X11″ fold it in half so it is now 5 1/2″X8 1/2″.
  3. Keep the fold at the top and fold in half again to 4 1/4″X5 1/2″.
  4. This particular fold would result in an 8 page form.
  5. Now with the folded form, keeping the fold at the top, begin numbering the lower right hand corners–1 through 8.
  6. Be sure to number both sides of the paper or you’ll only have 4 instead of 8. If you don’t get 8 you’ve missed something.
  7. Open your sheet of paper.

Notice that on one side the page numbers are 1, 4, 5, and 8. On the other side the numbers are 2,3, 6, and 7. Now notice where the numbers are in relationship to one another. Numbers 2 and 3 are on opposite sides and so are 6 and 7. Are you with me so far?

Refold the paper along the original creases. Take a pair of scissors, or hand rip the folded top off. What you have is a little booklet with all of the pages numbered consecutively, but it wasn’t that way before you took of the top fold was it?  The only pages on the flat sheet that were next to each other were pages 4 and 5, which is what we call the center fold. The center fold is a breeze, but it is the other pages 2 & 3 and 6 & 7 that cause the problem. If the press operator is unable to make a near perfect color match from one side of the sheet to the other pages 2 & 3 for example when brought together for the final product will look very odd. One page could be more blue and the other more yellow. That would be an unfortunate look for a landscape, but a total disaster for a portrait. Color shifts are very visible in flesh tones.

If you look at the double-truck catalog spread example below you will notice a definite color shift in the background.

jensensigmacatalogue2

Assuming that this all made sense, what can a designer do about crossovers?

  • Center spread crossovers are pretty restrictive, so the next obvious thing is to use them sparingly. I have seen whole catalogs where crossovers occur on every page. Those press checks must have been a total nightmare. A dash of salt is a good thing for the stew, but a box of salt is not. If you know what I mean.
  • Design the position of the crossovers so that they bypass any critical areas. I once worked on a brochure where a man’s ear was definitely a khaki green compared to the rest of his face.
  • Be aware that even if you do a press check, color changes as the press runs. Even the simple physics of friction heat building up on the rollers will change the viscosity of the inks. Speed of the press is also a factor. If the press is stopped because of a problem and restarted, is it running at exactly the same speed? Part of the press operator’s job is to continuously pull press sheets to make sure the color is staying within tolerances, but if the piece was designed with very exact  crossovers someone is going to be disappointed. Do I mean to say it can’t be done? No, I don’t mean that at all. What I mean is that it is unlikely.
  • Be Sociable, Share!

    Leave a Reply

    The Easy Way To Reach Bill Ruesch
    He's available to help you with any of your printing, or publishing needs. Please contact him if you need a book, marketing materials, or anything else printed. His thirty-five years of experience, and thousands of happy customers is your guarantee of satisfaction.

    An Interview With Bill Ruesch
    100_0133
    Successfully Market Your Book
    learn how to sell a ton of books with The Author Platform A practical, easy to use, Internet marketing education in four simple-to-follow modules. Contains everything you need to know to make your self-published book a smash.
    Read in Your Own Language
      Translate from:

      Translate to:

    Locate posts easily
    Where in the World are my Readers?
    Copyright
    © Bill Ruesch, Talking Through My Hat, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Bill Ruesch, Talking Through My Hat with appropriate and specific direction to the original content.